Using ActiveCampaign Tags vs Lists. What’s the Difference?
Lists vss Tags in ActiveCampaign In ActiveCampaign, lists and tags are used to organize and segment contacts for targeted marketing campaigns, but they serve different purposes. Lists are used to group contacts based on specific criteria such as location, subscription date, or interests. Contacts can be manually added or removed from a list or through automation based on specific actions or behaviors. Tags, on the other hand, are used to identify specific characteristics or behaviors of a contact. A tag can be added to a contact manually or through automation when a specific action or behavior is performed. For example, if a contact clicks on a link in an email, they can be automatically tagged with a specific tag indicating their interest in that topic. Lists help send targeted messages to a specific group of contacts, while tags can personalize communication based on a contact's interests or behaviors. In this…