What is ActiveCampaign Email Marketing Service Used For (2023)

Last Updated on

CraftyTechie is reader-supported. When you buy through links on our site, we may earn an affiliate commission.

What is ActiveCampaign used for

ActiveCampaign is a customer experience automation platform primarily used for marketing and sales automation. It provides tools that help businesses connect and engage with customers through personalized and automated marketing campaigns. It can also improve the marketing and sales processes and customer engagement and grow businesses through targeted and customized marketing campaigns.

ActiveCampaign is a powerful marketing automation tool that helps businesses improve their marketing campaigns, build better customer relationships, and ultimately drive more revenue.

This article will inform readers about ActiveCampaign, its features, and pricing plan. We will discuss the pros & cons of using ActiveCampaign and will explore some alternatives. We will also discuss when to use this email service. At the end of this article, you will know much about this marketing automation widely used worldwide.

Article Highlights

  • ActiveCampaign is an all-in-one marketing automation platform primarily used for marketing and sales automation.
  • With ActiveCampaign, customers can automate their marketing campaigns, manage leads and customers, and send personalized emails.
  • The pricing begins from $49 up to $149 per month. Also offers a free plan for up to 500 contacts.
  • The most popular alternatives to ActiveCampaign are SendinBlue, Mailchimp, ConvertKit, and GetResponse.
what is activecampaign

Table of Contents

In this article, we will discuss the following sections.

  1. What is ActiveCampaign?
  2. How Much Does ActiveCampaign Cost?
  3. Key features of using the ActiveCampaign Email Service.
  4. Pros and Cons of the ActiveCampaign Email Service.
  5. What are the Alternatives to ActiveCampaign?
  6. When to use the ActiveCampaign Email Service?
  7. Using the ActiveCampaign Email Service Explored.

What is ActiveCampaign

ActiveCampaign is an all-in-one marketing automation platform that allows businesses to automate their marketing campaigns, manage leads and customers, and send personalized emails. It is designed to help businesses of all sizes and industries to create effective marketing campaigns and customer experiences.

It provides a suite of features that enable users to create and manage email marketing campaigns, automate their marketing processes, manages leads and customers, track website and email engagement, and much more. These features include email marketing, marketing automation, CRM, sales automation, messaging, and more.

The platform is designed to be user-friendly and intuitive, with a drag-and-drop interface and customizable templates. It also offers a wide range of integrations with other tools and platforms, such as e-commerce platforms, payment processors, and social media platforms, making it easy to integrate into existing workflows.

How much does ActiveCampaign Cost

ActiveCampaign offers a range of pricing plans to suit businesses of different sizes and needs. Here are some main pricing plans:

Lite$29 Per Month.1Email Marketing & Marketing Automation.
24/7 Chat & Email Support.
Inline Forms.
Site & Event Tracking.
API & Webhooks.
Plus$49 Per Month.3Everything in Lite +
Landing Pages.
Facebook Custom Audiences & Lead Ads.
Lead Scoring.
Pop-Up & Modal Forms.
Conditional Content.
WooCommerce, Shopify & Big
Commerce Integrations.
Professional$149 Per Month.5Everything in Plus +
Predictive Sending.
Split Automation.
Salesforce Integration.
Microsoft Dynamics 365 Integration.
Site Messages.
Attribution Reporting.
EnterpriseCustom pricing.10Everything in Pro +
Custom Reporting.
Custom Objects.
Single Sign-On.
Uptime SLA.
HIPAA Support.
Custom Mailserver Domain.
Unlimited Email Testing.
ActiveCampaign Pricing Table

ActiveCampaign also offers a free plan for up to 500 contacts, which includes email marketing, marketing automation, and chat and email support. There are also additional add-ons available for an additional cost, such as SMS marketing and additional design services.

It’s worth noting that the pricing for ActiveCampaign is based on the number of contacts, so the cost will increase as the number of contacts in a user’s database grows. Additionally, annual billing is available and includes a discount of up to 20% compared to monthly billing.

Key Features of using the ActiveCampaign Email Service

ActiveCampaign provides a range of features that enable users to create effective email campaigns and engage with their subscribers in a personalized way.

The following are some key features of using ActiveCampaign for email marketing.

Pre-Built automation sequences

ActiveCampaign is one of the most powerful automation tools available today. It offers more than 200 pre-built automation sequences through its automation marketplace. You can filter these automation recipes based on the business needs, user experience level, and features offered by the automation sequences.

You can also pick automation recipes based on your industry. For example, if you manage a gym, you can use pre-built email automation to congratulate clients for hitting their fitness goals, etc.

To add these automation templates to your ActiveCampaign dashboard, go to your ActiveCampaign’s automation marketplace and choose the automation that fits your business needs.

pre built automation recipes

A large number of integrations

Integrations help apps work together to cut down wasted time so they can increase your productivity. ActiveCampaign provides solutions for marketing, sales automation, and customer support, and it offers app integrations for various tools like Salesforce, Zapier, Zoho CRM, Facebook, and more.

Some of these integrations are specifically designed to run on the ActiveCampaign platform. Other third-party integrations can be connected to the ActiveCampaign email marketing platform through its API.

Once you access the integrations page on the ActiveCampaign website, you can choose integrations based on general functions such as analytics, customer relationship management, e-commerce, sales, and customer support.

what is activecampaign

Email design

ActiveCampaign offers a drag-and-drop email builder and a library of customizable templates that can be used to create professional-looking emails quickly and easily. You can use the email editor to create blocks of text, insert an image or video, create buttons, spacers, line breaks, and even link to an RSS feed. And you can also select the email’s layout by choosing the background colors, borders, margin levels, etc.

email design

Email segmentation

With ActiveCampaign, users can segment their email lists based on subscriber data, allowing them to send targeted messages to specific groups of subscribers. Other advanced conditions include segmenting users according to the page they were referred from or even the opt-in box they used to sign up to your list. 

what is activecampaign

Social and behavioral data in CRM

Personalization is indeed the foundation for customer relationship management. That’s why up to 96% of marketers are convinced it is quite effective in developing relationships with their leads.

Through ActiveCampaign CRM, a user can get multiple insights into the social and behavioral data of the leads, such as:

  • Age and interests
  • Location
  • Social feeds
  • Previous interactions and site activity.


ActiveCampaign offers top-notch security methods to users. The company has established systems and security measures that protect your data and customers’ information.

Its information storage methods also keep your data secure. It employs data redundancy, so you can always have backups of your data, and it protects data access through password control, multi-factor authentication, and keys. It also protects your data through single-tenancy classification, which means that every user’s info is stored separately and that each user is secured by application firewalling and vulnerability scanning.

ActiveCampaign emails are sent using TLS (Transport Layer Security) encryption, which keeps emails secure and indicates to your customers that the email is safe to open.

what is activecampaign

A/B Testing

ActiveCampaign includes A/B testing features, allowing users to test different email variations to see which performs better and automatically send the winning email to the rest of their list.

A/B testing

Reporting and Analytics

ActiveCampaign provides detailed reporting and analytics on email performance, including open and click-through rates. Users can also track subscriber behavior on their website, allowing them to measure the impact of their email campaigns on overall business goals.

what is activecampaign


ActiveCampaign has a strong reputation for email deliverability, with features like spam testing, email authentication, and automated list cleaning to help ensure that emails reach subscribers’ inboxes.


Pros and Cons of the ActiveCampaign Email Service

The followings are some pros and cons of using ActiveCampaign:


  • Powerful marketing automation features allow you to create highly targeted and personalized email campaigns.
  • User-friendly interface that makes it easy to design and send emails.
  • Advanced reporting and analytics tools that provide detailed insights into email performance.
  • Strong reputation for email deliverability.
  • A large number of integrations with a wide range of third-party tools and platforms.
  • Excellent customer support and resources, including a comprehensive knowledge base and community forum.
  • GDPR (General Data Protection Regulation) compliance and other data privacy regulations.


  • Relatively high cost compared to some other email marketing services.
  • The steep learning curve for some of the more advanced features.
  • Limited design customization options for some email templates.
  • Limited A/B testing options compared to some other email marketing services.
  • No free plan option (only a 14-day free trial).

What are the Alternatives to ActiveCampaign

The following are the most popular alternatives to ActiveCampaign:

ActiveCampaign vs. SendinBlue Email Marketing API

Sendinblue is an excellent choice as an email marketing API. It is fast, simple, and accessible to everyone. You can send millions of marketing emails in no time using Sendinblue’s robust Email API. Their email API can accept up to 120k emails per minute, and 99% of emails are processed in less than 2 seconds.

Sendinblue email service also provides digital marketing and sales tools for your business to expand. The features offered by Sendinblue including email designing, marketing automation, launching Facebook ads for a targeted audience, and much more.

The free plan contains 300 emails a day, and the paid ones cost $20 for 20,000 emails a day and $1000 for the business plus plan.


  • Separate dashboard for transactional email configuration
  • A/B Testing for emails
  • Drag and drop email builder
  • Advanced report generation

ActiveCampaign vs. MailChimp Email Marketing API

Best for an all-in-one integrated branding solution. Mailchimp is a powerful marketing API service that provides you with intelligent marketing tools. It works with your favorite apps and web services and helps you do more with your email marketing. It can also find the tools you use or discover new ways for email marketing.

Mailchimp’s API client libraries and mobile SDKs make it so easy to work with Mailchimp Marketing and Transactional APIs with your language or platform of choice.


  • Drag and Drop Custom Email Builder
  • Email Automation
  • Store content like images to use later in the campaign.
  • Send transactional emails
  • Real-time analytics

ActiveCampaign vs. GetResponse Email Marketing API

It was founded in 1997. GetResponse is an all-in-one marketing platform that offers email marketing, landing pages, webinars, and marketing automation. It offers 24/7 customer support in eight languages and features over 30 tools. The cost is much less than ActiveCampaign, and the basic plan with 1,000 contacts costs $15.58/month. 


  • Outstanding webinar automation sequences and landing pages.
  • Fully functional mobile app.
  • Industry-leading email deliverability rates.
  • One of the original lead-nurturing marketing automation tools.
  • Real-time sales alerts.

ActiveCampaign vs ConvertKit Email Marketing API

ConvertKit is one of the ActiveCampaign alternatives for creators. It is an email marketing platform designed specifically for creators and bloggers. It offers features such as email segmentation, automation, and landing pages to help businesses grow their audience and engage with their subscribers. 

The pricing plan of ConvertKit starts at $9/month for a mailing list of 300 subscribers. A free plan is also available for users that do not store more than 1,000 contacts. The free tier doesn’t include automated email sequences, lead scoring, or advanced reporting functionality.


  • Email Automation.
  • Email Segmentation.
  • Customizable Opt-In Forms.
  • Landing Pages.
  • Integrations.
  • Subscriber Management.
  • Email Designer.
  • Analytics and Reporting.
  • Personalization.
  • Sequences and Broadcasts.

ConvertKit is a great choice for creators and bloggers over ActiveCampaign who want a simple yet powerful email marketing platform that allows them to build relationships with their subscribers and grow their businesses.

When to use the ActiveCampaign Email Service

ActiveCampaign is an all-in-one marketing automation platform that allows businesses to automate their marketing campaigns, manage leads and customers, and send personalized emails. More than 150,000 businesses in 170 countries are engaged with ActiveCampaign worldwide.

ActiveCampaign Email Service is a versatile tool that can help businesses of all sizes to create and deliver effective email campaigns. Whether you want to automate your email marketing or increase customer engagement, ActiveCampaign can help you achieve your goals.

Using the ActiveCampaign Email Service Explored

ActiveCampaign is a cloud-based customer experience automation platform that offers many tools for email marketing, marketing automation, sales automation, and customer relationship management (CRM). It is designed to help businesses of all sizes to connect and engage with their customers through personalized and automated marketing campaigns.

As we can see in this article, we are quite impressed by the power-packed features and the flexibility ActiveCampaign offers.

Its core email marketing automation features and drag & drop mapping tool enable marketers to turn their dream into reality with just a few clicks. The fact that the platform can be used to set up entirely automated businesses is also a great credit to its founders and the team behind it.

This article explains what ActiveCampaign is, its pricing plans, and its features. This article also describes the pros, cons, alternatives, and when to use ActiveCampaign, and we hope you find this article helpful.

I hope you’ve enjoyed the article. Stay tuned for more at FuelingPHP

Our ActiveCampaign Article Series

This is one of many articles in our series on the ActiveCampaign email marketing software. Feel free to check out the entire series below to dig deeper into ActiveCampaign.

Get Started at ActiveCampaign

Did you find this article helpful?

Join the best weekly newsletter where I deliver content on building better web applications. I curate the best tips, strategies, news & resources to help you develop highly-scalable and results-driven applications.

Build Better Web Apps

I hope you're enjoying this article.

Get the best content on building better web apps delivered to you.