Using AWS SES vs. SendGrid for Transactional Emails (2023)

Are you a business with high email volumes looking for a reliable email delivery service? If so, email communication is critical for your business’s success, and finding a trustworthy email delivery service is essential. Two popular options for high-volume email delivery are SendGrid and AWS SES, each with unique features and benefits. In this article, we’ll compare the two services across several categories to help you make an informed decision.

AWS SES vs. SendGrid Comparison Chart

Category	AWS SES	SendGrid
Deliverability	High deliverability rates but lacks advanced email validation features	High deliverability rates with advanced email validation features
Features	Focused on transactional emails and notifications	More robust features for email marketing and subscription management
User Interface	It can be more complicated to use	More intuitive user interface
Pricing	The more flexible and cost-effective pricing structure	It can be more expensive for high email volumes
Third-Party Integrations	Offers a range of integrations but may be less compatible with popular marketing tools	It offers more integration options and is more compatible with popular marketing tools.
Customer Support	Offers email and chat support	Offers email, chat, and phone support with excellent customer service

Article Highlights

AWS SES and SendGrid are both popular email service providers, but they have different features, pricing, and integrations that can impact which is the best choice for your business.
SendGrid may have an edge regarding deliverability due to its advanced email authentication and monitoring tools. At the same time, AWS SES may be better suited for businesses with more complex email-sending requirements.
In terms of features, SendGrid offers more advanced marketing automation and customer relationship management (CRM) features. At the same time, AWS SES is a straightforward email-sending service that can easily handle essential email campaigns.
Pricing is an essential factor to consider for high-volume email businesses. AWS SES offers a pay-as-you-go pricing model that can be more cost-effective for businesses sending large volumes of emails.
When deciding between AWS SES and SendGrid, businesses should consider their email-sending needs, technical knowledge, budget, and existing infrastructure and services to determine which email service provider best fits their needs.

What is AWS SES Used For
What is SendGrid Used For
Differences Between SendGrid & AWS SES
Email Deliverability
Features
Price
Security
API Documentation
Third-Party Integrations
Setup & Level of Effort
Using AWS SES vs. SendGrid

What is AWS SES (Simple Email Service) Used For

AWS SES (Simple Email Service) is a cloud-based email service that allows you to send and receive email messages. Here are some of the ways that businesses use AWS SES:

Transactional Emails: AWS SES is ideal for sending transactional emails such as password resets, order confirmations, and shipping notifications.
Notifications: You can use AWS SES to message your customers or internal teams about system updates, events, or other relevant information.
Email Forwarding: AWS SES can be used to forward email messages from one address to another or to distribute incoming email messages to multiple recipients.
Feedback Loops: AWS SES provides feedback loops to help you monitor your email-sending practices and improve your email reputation.

Overall, AWS SES is a versatile email service that can be used for various email communication needs.

What is SendGrid Used For

SendGrid is a cloud-based email service that provides businesses a platform to send and receive emails. Here are some ways that companies use SendGrid:

Email Marketing: You can use SendGrid to create and send your subscribers promotional emails, newsletters, and other marketing campaigns.
Transactional Emails: SendGrid is ideal for sending transactional emails such as password resets, order confirmations, and shipping notifications.
Notifications: You can use SendGrid to notify your customers or internal teams about system updates, events, or other relevant information.
Subscription Management: SendGrid offers subscription management tools to help you manage your email lists and keep your subscribers engaged.
Email API: SendGrid provides an email API that allows you to integrate email functionality into your application or website.

Overall, SendGrid is a comprehensive email service offering various features to help businesses manage their email communication needs.

Difference Between AWS SES vs. SendGrid

AWS SES and SendGrid are cloud-based email services allowing businesses to send and receive emails. However, there are some differences between the two services. Here are some key differences:

Deliverability: Both services offer high deliverability rates, but SendGrid may have a slight edge due to its email validation features.
Features: SendGrid offers more email marketing and subscription management features, while AWS SES focuses more on transactional emails and notification sending.
User Interface: SendGrid has a more intuitive user interface, while AWS SES can be more complicated.
Pricing: AWS SES offers a more flexible and cost-effective pricing structure, while SendGrid can be more expensive for businesses with high email volumes.
Third-Party Integrations: Both services offer a range of third-party integrations, but SendGrid has more integration options and is more compatible with popular marketing tools.
Customer Support: Both services offer email and chat support, but SendGrid also provides phone support and has a reputation for excellent customer service.

Choosing between AWS SES and SendGrid depends on your business needs and email communication goals. AWS SES focuses more on transactional emails and notifications, while SendGrid offers more robust email marketing and subscription management features. If you’re looking for a more intuitive user interface and excellent customer service, SendGrid may be the better choice. If cost-effectiveness and flexible pricing are essential to you, AWS SES may be the way to go.

Deliverability in SendGrid Vs. AWS SES

Deliverability is a critical factor in email communication, and both AWS SES and SendGrid offer high deliverability rates. However, there are some differences to consider.

Category	AWS SES	SendGrid
Email Validation	Offers DKIM, SPF, and DMARC	Offers advanced email validation features, including DKIM, SPF, DMARC, and custom SPF records
Dedicated IP Addresses	Allows you to use dedicated IP addresses	Offers more flexible options for using dedicated IP addresses or shared IP pools
ISP Monitoring	Automatically handles bounces and complaints	Actively monitors ISP feedback loops and other email reputation metrics

AWS SES Deliverability

AWS Simple Email Service has a good reputation for email deliverability and offers several features to help ensure that your emails reach their intended recipients’ inboxes. Here are some of the ways that AWS SES can help with deliverability:

Email Validation: AWS SES provides email validation features, such as DomainKeys Identified Mail (DKIM), Sender Policy Framework (SPF), and Domain-based Message Authentication, Reporting & Conformance (DMARC), to help authenticate your email messages and improve deliverability.
Dedicated IP Addresses: AWS SES allows you to use dedicated IP addresses to send your emails, which can help improve your email reputation and deliverability.
Bounce and Complaint Handling: AWS SES automatically handles email bounces and complaints to help protect your email sender’s reputation.

SendGrid Deliverability

Like AWS SES, SendGrid also has a reputation for high deliverability rates. Here are some of the ways that SendGrid can help with deliverability:

Email Validation: SendGrid provides advanced email validation features, including DKIM, SPF, DMARC, and custom SPF records, to help authenticate your email messages and improve deliverability.
Dedicated IP Addresses: SendGrid allows you to use dedicated IP addresses or shared IP pools, depending on your email volume and sending practices, to help improve your email reputation and deliverability.
ISP Monitoring: SendGrid actively monitors ISP feedback loops and other email reputation metrics to help improve deliverability and maintain a positive sender reputation.

Differences in Deliverability

Overall, both AWS SES and SendGrid offer strong deliverability rates and features. However, here are some key differences to consider:

Email Validation: SendGrid offers more advanced email validation features than AWS SES, which may help improve deliverability for businesses with strict email authentication requirements.
Dedicated IP Addresses: SendGrid offers more flexible options for using dedicated IP addresses or shared IP pools, depending on your email volume and sending practices.
ISP Monitoring: SendGrid actively monitors ISP feedback loops and other email reputation metrics, which may be more comprehensive than AWS SES’s bounce and complaint handling.

Transactional Email Features in SendGrid vs. AWS SES

Features are an essential component of any email service, and both AWS SES and SendGrid offer a range of features to help businesses create and manage their email campaigns. Here are some of the key features of each service:

Category	AWS SES	SendGrid
Email Sending	Allows transactional and marketing emails	Allows transactional, marketing, and newsletter emails
API Integration	Provides an email API for integration with other tools and applications	Provides a flexible and easy-to-use email API for integration with other tools and applications
Email Templates	Offers customizable email templates	Offers a large selection of customizable email templates
Analytics	Provides basic email analytics, including open rates and click-through rates	Provides detailed email analytics, including open rates, click-through rates, bounce rates, and more
A/B Testing	It does not offer A/B testing	Allows you to test different email subject lines, content, and other variables
Subscription Management	It does not offer subscription management	Provides tools for managing email lists and subscriptions, including opt-in forms and unsubscribe links
Email Validation	Offers basic email validation features, including DKIM, SPF, and DMARC	Offers advanced email validation features, including custom SPF records, to ensure email delivery and improve email reputation

AWS SES Features

AWS SES primarily focuses on transactional email sending and offers some email marketing features. Here are some of the key features of AWS SES:

Email Sending: AWS SES allows you to send transactional emails, notifications, and marketing emails.
API Integration: AWS SES provides an API for easy integration with other tools and applications.
Email Templates: AWS SES offers customizable email templates to help you create consistent, branded emails.
Analytics: AWS SES provides basic email analytics, including open and click-through rates.

SendGrid Features

SendGrid offers a broader range of features for email marketing and subscription management but also provides robust transactional email-sending capabilities. Here are some of the key features of SendGrid:

Email Sending: SendGrid allows you to send transactional emails, marketing emails, and newsletters.
Email API: SendGrid provides a flexible and easy-to-use email API for integration with other tools and applications.
Email Templates: SendGrid offers many customizable templates to help you create professional and engaging emails.
Analytics: SendGrid provides detailed email analytics, including open rates, click-through rates, bounce rates, and more.
A/B Testing: SendGrid allows you to test different email subject lines, content, and other variables to optimize your email campaigns.
Subscription Management: SendGrid provides tools for managing email lists and subscriptions, including opt-in forms and unsubscribe links.
Email Validation: SendGrid offers advanced email validation features, including custom SPF records, to ensure your email messages are delivered and improve your email reputation.

Differences in Features

Overall, AWS SES and SendGrid offer different sets of features to meet the needs of businesses with other email communication goals. Here are some key differences to consider:

Marketing Features: SendGrid offers more email marketing and subscription management features than AWS SES.
Analytics: SendGrid provides more detailed email analytics than AWS SES, including bounce rates and A/B testing capabilities.
Email Validation: SendGrid offers more advanced email validation features than AWS SES to improve deliverability and email reputation.

Price Comparison of High Volume Emails in AWS SES vs. SendGrid

Pricing is essential when choosing an email service provider, especially for businesses with high email volume. Here’s a breakdown of the pricing for AWS SES and SendGrid:

AWS SES Pricing

AWS SES offers a pay-as-you-go pricing model, which means you only pay for what you use. Here are the pricing details for AWS SES:

$0.10 per thousand emails sent
$0.12 per GB of attachments sent
No monthly subscription fees or minimum commitments
Dedicated IP addresses can be purchased for $24.95 per IP address per month

SendGrid Pricing

SendGrid offers a range of pricing plans based on email volume and features. Here are the pricing details for SendGrid:

Essentials Plan: Starting at $14.95 per month for up to 50,000 emails per month
Pro Plan: Starting at $89.95 per month for up to 100,000 emails per month
Premier Plan: Custom pricing for high email volume and enterprise-level features
Dedicated IP addresses can be purchased for $30 per month per IP address

Pricing Winner: AWS SES

AWS SES offers a more cost-effective pricing structure for businesses with high email volumes. However, SendGrid may be a better choice for companies focused on email marketing and subscription management, as the service offers more features and pricing plans to fit different email communication needs. Here’s a comparison table for pricing between AWS SES and SendGrid:

Category	AWS SES	SendGrid
Pay-As-You-Go	$0.10 per thousand emails sent and $0.12 per GB of attachments sent	N/A
Monthly Subscription	N/A	Starting at $14.95 per month for up to 50,000 emails per month
Dedicated IP Addresses	$24.95 per IP address per month	$30 per month per IP address

Here’s a pricing table that compares the cost of sending 1 million emails per month using AWS SES and SendGrid:

Category	AWS SES	SendGrid
Email Sending	$100	$89.95
Attachment Sending	$120	N/A
Dedicated IP Addresses	$0 (1 shared IP)	$360 (12 dedicated IPs)
Total Cost	$220	$449.95

Businesses with high email volume can save money by choosing AWS SES, but businesses needing more features and support may prefer SendGrid’s pricing plans.

Security in AWS SES vs. SendGrid

Security is critical for any email service provider, especially when dealing with sensitive personal and financial information. Here’s an overview of the security features of AWS SES and SendGrid:

AWS SES Security

AWS SES is built on the secure and scalable infrastructure of Amazon Web Services (AWS), which provides several security measures to protect user data. Here are some of the security features of AWS SES:

Secure Data Centers: AWS SES uses secure data centers that are monitored 24/7 and comply with industry standards and regulations.
Data Encryption: AWS SES encrypts all data in transit and at rest using industry-standard encryption protocols.
Compliance: AWS SES complies with several security standards and regulations, including SOC, PCI DSS, and HIPAA.

SendGrid Security

Like AWS SES, SendGrid provides several security features to protect user data. Here are some of the security features of SendGrid:

Secure Data Centers: SendGrid uses secure data centers that are monitored 24/7 and comply with industry standards and regulations.
Data Encryption: SendGrid encrypts all data in transit and at rest using industry-standard encryption protocols.
Compliance: SendGrid complies with several security standards and regulations, including SOC, PCI DSS, and HIPAA.

Security Winner: Tie

Both AWS SES and SendGrid offer robust security features to protect user data. Both services use secure data centers, encrypt user data, and comply with industry standards and regulations. Therefore, there aren’t many significant differences between AWS SES and SendGrid regarding security.

API Documentation

API documentation is essential for developers looking to integrate email-sending functionality into their applications. Here’s an overview of the API documentation for AWS SES and SendGrid:

AWS SES API Documentation

AWS SES provides a comprehensive API for integrating email-sending functionality into your applications. Here are some resources for AWS SES API documentation:

AWS SES API Reference: Provides a detailed overview of the AWS SES API and its operations.
AWS SES Developer Guide: Provides step-by-step instructions and code examples for using the AWS SES API.
AWS SDKs and Tools: Provides software development kits (SDKs) and command-line tools for working with AWS SES API.

SendGrid API Documentation

SendGrid also provides a robust API for integrating email-sending functionality into your applications. Here are some resources for SendGrid API documentation:

SendGrid API Reference: Provides a detailed overview of the SendGrid API and its operations.
SendGrid API Libraries: Provides libraries and SDKs for various programming languages, including Python, Ruby, Java, and more.
SendGrid API Tutorials: Provides tutorials and code examples for using the SendGrid API.

API Documentation Winner: SendGrid

AWS SES and SendGrid provide comprehensive API documentation and support for developers looking to integrate email-sending functionality into their applications. However, SendGrid may have a slight edge due to its more extensive selection of API libraries and programming language support.

Third Party Integrations in SendGrid and AWS SES

Third-party integrations are crucial for businesses with high email volume, allowing companies to connect their email campaigns to other tools and applications. Here’s a comparison of the third-party integrations available for AWS SES and SendGrid:

AWS SES Third-Party Integrations

AWS SES provides integrations with several popular third-party tools and services, including:

Zapier: Allows you to connect AWS SES to over 2,000 other apps and services.
Salesforce: Allows you to send and track emails directly from Salesforce.
HubSpot: Allows you to send and track emails directly from HubSpot.

SendGrid Third-Party Integrations

SendGrid provides integrations with a wide range of popular third-party tools and services, including:

Salesforce: Allows you to send and track emails directly from Salesforce.
HubSpot: Allows you to send and receive emails directly from HubSpot.
Shopify: Allows you to send transactional emails from your Shopify store.

Third-Party Integration Winner: SendGrid

Overall, SendGrid provides a broader range of third-party integrations than AWS SES, particularly in widespread marketing automation and customer relationship management (CRM) tools such as Salesforce and HubSpot. Here’s a comparison table for third-party integrations between AWS SES and SendGrid:

Category	AWS SES	SendGrid
Zapier Integration	Yes	Yes
Salesforce Integration	Yes	Yes
HubSpot Integration	Yes	Yes
Shopify Integration	No	Yes
Other Third-Party Integrations	Limited	Wide Range

Additionally, SendGrid offers a more user-friendly web interface for managing third-party integrations, making integrating with other tools and services more accessible.

Setup & Ease of Use

Setting up an email service provider can be complex, especially for businesses with high email volume. Here’s a comparison of the setup, difficulty, and level of effort required for AWS SES and SendGrid:

AWS SES Setup

AWS SES setup can be a complex process, as it requires some technical knowledge to set up and configure the service. Here are some of the factors to consider for AWS SES setup:

Domain Verification: To ensure email deliverability, verify your email domain with AWS SES.
SMTP Configuration: You’ll need to configure your email client to use the AWS SES SMTP endpoint to send emails.
AWS Knowledge: AWS SES requires knowledge of AWS infrastructure and services to set up and configure.

SendGrid Setup

SendGrid setup is relatively straightforward and requires minimal technical knowledge. Here are some of the factors to consider for SendGrid setup:

Domain Verification: To ensure email deliverability, verify your email domain with SendGrid.
API Configuration: You must configure your application or website to use the SendGrid API to send emails.
User Interface: SendGrid provides a user-friendly web interface for managing email campaigns and templates.

Setup Winner: SendGrid

AWS SES and SendGrid require technical knowledge to set up and configure, but AWS SES may be more challenging due to its reliance on AWS infrastructure and services. However, once set up, both services are relatively easy to use, with SendGrid offering a more user-friendly web interface for managing email campaigns and templates.

Using AWS SES vs SendGrid

Category	AWS SES	SendGrid
Cost-Effective for High Email Volume	Yes	No
AWS Infrastructure and Services	Yes	No
Simple Email Sending Needs	Yes	No
Customizable Email Sending Environment	Yes	No
Advanced Marketing Automation and CRM Features	No	Yes
Range of Third-Party Integrations	Limited	Wide Range
User-Friendly Web Interface	No	Yes
Flexibility in Email Design and Customization	Limited	Yes

When to Use AWS SES over SendGrid

While both AWS SES and SendGrid offer robust email-sending capabilities and integrations, there are situations where one service may be a better fit than the other. Here are some cases where you may want to use AWS SES over SendGrid:

1. Cost-Effective for High Email Volume

If you’re sending a high volume of emails and are looking for a cost-effective solution, AWS SES may be a better choice than SendGrid. AWS SES offers a pay-as-you-go pricing model, which can be more cost-effective for businesses sending large volumes of emails.

2. AWS Infrastructure and Services

If you already use AWS infrastructure and services for your business, using AWS SES can be a more convenient option. AWS SES integrates seamlessly with other AWS services, allowing you to manage email sending from a single platform.

3. Simple Email Sending Needs

If you have simple email-sending needs and don’t require advanced marketing automation or customer relationship management (CRM) features, AWS SES may be a better fit than SendGrid. AWS SES is a simple email-sending service that can easily handle essential email campaigns.

4. Customizable Email Sending Environment

If you need more control over your email-sending environment, AWS SES may be better than SendGrid. AWS SES allows you to configure your email-sending environment to your specifications, including custom bounce and complaint handling.

AWS SES is a good choice for businesses seeking a simple, cost-effective email-sending solution that integrates with AWS infrastructure and services. However, if you require advanced marketing automation and CRM features or a more comprehensive range of third-party integrations, SendGrid may be a better fit for your business.

When to Use SendGrid Over AWS SES

1. Advanced Marketing Automation and CRM Features

If you require advanced marketing automation and customer relationship management (CRM) features, SendGrid may be better than AWS SES. SendGrid offers advanced features, including A/B testing, email segmentation, and contact list management.

2. Wide Range of Third-Party Integrations

SendGrid may be a better fit than AWS SES if you require a wider range of third-party integrations. SendGrid provides integrations with widespread marketing automation and CRM tools, including Salesforce and HubSpot.

3. User-Friendly Web Interface

If you’re looking for a user-friendly web interface for managing your email campaigns and templates, SendGrid may be a better fit than AWS SES. SendGrid provides a user-friendly interface that’s easy to navigate and use.

4. Flexibility in Email Design and Customization

SendGrid may be a better choice than AWS SES if you need more email design and customization flexibility. SendGrid allows you to design and customize email templates using its drag-and-drop email editor, giving you more control over the look and feel of your email campaigns.

AWS SES vs. SendGrid

SendGrid is an excellent choice for businesses looking for advanced marketing automation and CRM features, a wide range of third-party integrations, a user-friendly web interface, and more email design and customization flexibility. However, if you’re looking for a simple, cost-effective email-sending solution that integrates with AWS infrastructure and services, AWS SES may be a better fit for your business.

Digging Deeper into SendGrid Email API.

Want to learn more about SendGrid? This is one of several articles where we’ve explored this email service in detail. Check out the following articles to go deeper and learn more about what is SendGrid and how to use it.