ActiveCampaign Custom Fields vs Tags | What’s the Difference?
Do you need to personalize your marketing emails? ActiveCampaign provides several excellent options to help you efficiently provide that special touch that your customers deserve. Fields vs Tags in ActiveCampaign In ActiveCampaign, custom fields and tags are two different ways of categorizing and organizing contacts within your account. Fields are used to store specific information about a contact, such as their name, email address, phone number, or any custom information you collect. They are typically used to track and manage contact details and can be used for segmentation and personalization purposes. Conversely, tags label and group contacts based on shared characteristics or behaviors. Tags are more flexible than fields because you can assign multiple tags to a single contact. You can use them to track information that may change over time, such as a contact's interests, preferences, or purchase history. Fields are generally best suited for storing static information, such…
