Why Your Emails Need Reverse DNS & How to Set it Up in 2023
Avoid SPAM with Reverse DNS for Email Servers & APIs Setting up Reverse DNS to send emails is important if you want to avoid the SPAM folder. The Reverse DNS lets email providers such as Gmail, Outlook, etc know that the domain on the email is accurate and trustworthy because only the domain manager would be able to set it up. Using Reverse DNS to Send Emails What is Reverse DNS Reverse DNS, sometimes referred to as rDNS, is a mapping system that resolves a domain name into an IP address. It works by taking an IP address and matching it with a unique hostname or fully qualified domain name (FQDN). This type of configuration can help to ensure deliverability when sending emails out from your applications that use SendGrid or Active Campaign's API. Why Does Email Need Reverse DNS If you send out mass email campaigns through your web…